Email marketing benchmarks for small business

How are you open rates, bounce rates, or "spam/junk" complaints comparing to other email marketers?

While there's data on this out there from big business, here's one email benchmark report that focuses on small businesses that's worth a look.

The report, from email marketing service provider MailChimp, states it's from a scan of more than 30 million emails done by their client base (which they estimate is about 70% companies of 1-10 employees, and mostly do-it-yourselfer email marketers).

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If your answer is YES, then you are on the right track. However, if it is the interogative or you need more traffic to generate more sales then certainly, you need to follow the Traffic Tactics techniques to generate traffic on your websites. These techniques can easily be retrieved on Traffic Tactics ebook. This free e-book can be downloaded directly at http://traffictactics.com/book/download.asp without any opt-in process. You will also enjoy the optimization part for landing pages. Thanks Jeff.

[Scott Hardigree]

Here are a few more actual email marketing benchmarks to throw into the mix: http://emailcritic.com/2009/09/29/how-does-your-email-marketing-program-stack-up/

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