Small Business B2B Marketing

New sales presentation tool makes getting new clients easier

If you're like most business-to-business service providers, getting the attention of new client prospects is always a challenge. 

We discovered I Present To You! -- a unique, next-generation tool that will help you pique your prospect's interest with a personalized and customized web presentation (even if you may have just met on the phone seconds earlier).

Instead of having "canned" presentations to show prospects or e-mailing a presentation after your phone call,  the I Present to You! software allows  you to create and deliver your presentations instantly over the Internet while talking with your prospects on the phone.  The software also allows you to customize screens on the fly, giving you the ability to react  immediately to questions and concerns your prospect might have, quickening the pace of the sales cycle.

A great advantage of this web presentation tool is that your prospects will never have to install software or a plug-in on their computer to view your presentation.

Some of the software's features include:

• The Web Presentation Designer - Create presentation screens 
• The Site Controller - Click a button on the Site Controller and choose
  what your viewer will see next.
• The Presenter's Portal - Create and control  your own web portal that you can
  use to take prospects to your live and static presentations. 
• My Script - Create scripts and access them easily with this program. 
• The Sales Browser - Collect information about your prospects before your call and then access the information with just a click of your mouse during your presentation.
• Multimedia - Complete multimedia instructions guide you through each step of setting up your own interactive web presentation.

We found the software to be quite affordable for small businesses -- less than $50.

You can schedule a free, 5-minute live demo of this web presentation tool from The Grabow-Hill Company, by clicking here .

What Sales Needs from Marketing

If your company has some employees (namely, at least one or more salesperson(s) plus one or more marketing personnel), you might be struggling on how to coorindate the efforts of both. 

Check out Jill Konrath's free PDF report on What Sales Really Needs from Marketing.  (NOTE:  even if you're solo, and don't have employees, it's still woth a few minutes to review...to help you market and sell...)

Konrath is the guru on selling to big companies, and some of what she writes is more targeted at larger B2B companies selling to other big companies, but this is definitely worth the quick download and easy read for any small biz B2B'er.

Do cold calls work for professional services?

If you're selling professional services, does setting up cold call meetings really work?  You might get overly discouraged by setting up lots of appointments that don't result in service contracts right away.

This helpful article gives two pointers about setting realistic expectations and realizing that a cold call shoud be considered just the first step in a series of attempts to contact prospects.